Today's football chants or slogans include some classics such as the following:
Auburn: War Eagle
Tennessee: Go Vols
Florida: Gator Bait or simply Go Gators
LSU: Geaux Tigers
Texas: Hook 'Em Horns
Florida State: Scalp 'Em! Go 'Noles!
Ole Miss: "Hotty Toddy" Chant
Purdue: Boiler Up! (they're Boilermakers...)
Arizona: Bear Down Arizona!
Arkansas: Wooo Pig Soiee! (ever so classy!)
Oklahoma: Boomer Sooner
Kansas: Rock Chalk, Jayhawk
South Carolina: Go 'Cocks (really ?)
Kentucky: Go Big Blue!
Georgia: Go Dawgs!
Some are bizarre and require explanation. Some are plain vanilla. Some are somewhat creative. But none, and I mean none, roll off the tongue like Roll Tide. It can be a greeting, a farewell, a cheer, a condolence, a simple comment, or just the way Alabama fans greet each other in passing.
It is ageless. It is timeless. It is meant for good times as well as bad.
ESPN recognizes it. Take a look for yourself: It's not crazy. It's sports.
http://www.youtube.com/watch?v=Nvyknw4VClE&feature=player_embedded
P.S. I believe the "diner" spot was filmed in Rama Jama, because I was there that morning. They were closing at noon to film an ESPN commercial.